July 1, 2019 Larry Gulko

Create An Aspirational Personal Brand

Think about it. We’re not that different from the 50,000 products on the supermarket shelves. People want to buy us, promote us, work for us, write about us, engage us. Create a personal brand that is authentic, resonates, and is designed to take your personal and professional success to the next level.

Take a fresh look at who you really are — focus on what makes you so special. Shape your personal brand image so it’s aspirational and truly reflects YOU. What do you want people to think and feel about you when they hear your name or meet you? This is a true test of your brand essence at work.
Look at yourself as a product. A branded product. It’s of paramount importance to create a unique personal brand and deliver on your brand promise to compete more effectively in today’s rapidly evolving business landscape.

Do a deep dive. Be inventive. Think bold and disruptive. Embrace your ‘special persona’ to emotionally connect with those you touch, and be recognized as a leading brand (best-selling brand) not a following brand
(simply a commodity, a me-too brand with no perceived product differentiation). Define your point of difference; show the world there’s no brand quite like yours in the space you live in.

The sum of your personal interactions, communications, and experiences creates your brand. When you look at it, marketing a personal brand is the result of thousands of  small gestures, touch-points – it’s up to you to make each gesture count. We do so by creating active brand experiences and using every encounter and interaction we have to show others why our brand is the best. By doing this, you’ll build brand awareness and create legions of “raving fans” – people in all walks of life who’ll ‘love and respect’ who you are.

For starters…break through the marketing noise and get noticed – send your next THANK YOU note as a personal handwritten note instead of simply pushing the email button (which is what 99 out of 100 people do).

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