Branding@Work

Branding@Work…testimonials and engagements ranging from BRAND: NEW DAY retreats and ‘Fireside Chats’ to Keynotes and the annual CEO Brand Leadership Roundtable at the Harvard Business School.

BRAND: NEW DAY –  an amazingly interactive brand building and strategic marketing retreat experience – can take your brand to the next level.  To learn more and to schedule your organization’s one-day retreat, please contact us.


The way you think about brands is amazing! How you focused and positioned our new brand of products, created a messaging platform and communications strategies that emotionally moved our customers achieved phenomenal impact. Overall, you created, or shall we say invented a new brand strategy that resulted in a successful product launch that moved the needle to drive demand beyond what we ever envisioned . You’re not just a trusted resource for our product marketing groups, but a real marketing partner.


We were in awe of your engaging style in presenting and interacting with our audience. You’re spot on in that ‘focus’ is the key to building brand equity, enhancing customer loyalty, and propelling business growth. Your sharing of ideas and the passion you have for driving success is admirable. Your vast experience and the talent you have in creating break-through marketing successes is inspiring. We look forward to engaging you again in our executive education programs.


Thank you for an awe inspiring presentation which really moved the way we traditionally think about marketing brands . Your keynote was very well received by everyone and contributed to the overall success of our Annual Meeting. Your branding strategy retreat with several bank presidents was quite an eye opening experience. We give you a strong recommendation for not only your inspiring presentations and professionalism, but you were a delight to work with.

Delivering the Commencement Address at the Hult International Business School. Graduates and attendees represented 85 countries. Topic was ‘Building Your Personal Brand in the Corporate World.’

‘Fireside Chat’…Strategic Discussion with Ed Bastian, CEO Delta Air Lines at the Harvard Club.


We enjoyed having you speak at our event. It was an exciting, enlightening, and educational experience for our members as they learned a new thought process and takeaway ideas to more effectively position and market their organizations. Thank you for contributing to our success.

Fireside Chat discussion with Greg Norman on Attacking Life as the Shark, Entrepreneurship, and Golf. 


The cornerstone of any conference is the quality of the speakers. Your Brand Marketing presentation is still being talked about – members feel it was one of the top speeches they heard. In fact, comments we received include “Larry was the perfect topic and speaker to lead off our Annual Conference – “excellent and truly remarkable. An experience we’ve never experienced.


Your dynamic presentation receives rave reviews, year after year! Our attendees came away with your savvy ideas focusing on creating bold and disruptive strategies to build their brands and drive growth. Your engaging style and enthusiasm is contagious…is much appreciated and we look forward to having you speak again at our PGA events. We highly recommend you to collaborate with and inspire any organization’s senior team who truly wants to raise the bar.

My 11th Annual CEO Brand Leadership Roundtable at the Harvard Business School. CEO panel featured Pete Bevacqua, NBC Sports; Sylvia Acevedo, Girl Scouts of USA; David Abeles, TaylorMade Golf.

Prior to becoming CEO of Girl Scouts of USA, Sylvia Acevedo was a rocket scientist with NASA. This annual sell-out event showcases iconic brands and the CEO Brand Champions who are taking their brands to the next level – driving brand performance and business growth.

Enjoy reading Sylvia’s blog which reflects on her insightful experience participating on our panel.

What the CEOs of NBC Sports, Taylor Made Golf, and Girl Scouts of the USA Have in Common.


Larry Gulko is an outstanding, creative brand strategist whose vision and expertise consists of helping companies drive new sales success by leveraging their brands in multiple ways within their own particular market segments. Talk about delivering new ways to break through the marketing noise and win the marketing battle – he’s the real deal.


Larry brings together the whole package in terms of strategic marketing, big ideas, vision and passion. He shared with us his thoughts and a laser beam creative approach to uniquely position brands and drive success to a new level. He always exceeds our expectations by inspiring and entertaining our audiences and delivering a wonderful, memorable experience with great and practical takeaways.


Your speech and program enlightened our group. We were thrilled to have a speaker who has both the marketing know-how and an exciting way to communicate to our members. Your executive marketing roundtable session in the afternoon was amazing as it enabled our management teams to learn first-hand new ideas to compete and grow their associations.


Larry is an absolute inspiration. He moved our minds in directions we’ve never experienced before. His passion, insight and abundance of new ideas to building brands is incredible. With his participation, he added a new level of enthusiasm and interaction to our event.


It was a fascinating Global Business Leadership Forum featuring branding expert  Larry Gulko. His DNA is all about the brand. As a visionary and leader, Larry’s passion inspired our business community to not only focus on building best-selling brands but also creating great business stories with a purpose. Quite the memorable evening. BRAND ON!


Attempting to steal Warren Buffet’s Wallet 😃 When we remarked to Warren that his wallet was quite thin…he said “that’s not where the money is.”