Brand Architect and Strategist Larry Gulko created BRAND: NEW DAY – the only private, one-day brand building and strategic marketing retreat designed specifically for an individual company or organization looking to take a fresh look at the current state of their brand and determined to take it to the next level. This company-focused program is based on a proven concept originally created in tandem with the Disney Institute.
ONE COMPANY. ONE DAY. ONE OF A KIND.
In today’s ever-changing and rapidly evolving competitive landscape, it’s of paramount importance to continually transform your brand to make it more appealing, more authentic, more personal, and more powerful.
During the retreat, we harness the knowledge and experience of your senior management team and key stakeholders to unleash the untapped power of your brand and drive brand performance and business growth to a new level of success.
To ensure the brand activation ideas and strategies are executed on plan, we schedule a brand strategy review meeting 60 days after the retreat to collaborate on the brand building initiatives created during the one-day journey.
BRAND: NEW DAY has been designed as a unique opportunity for any organization who wants to take a fresh look at their brand and bring it to the next level of success. During the one-date retreat, attendees will be engaged and stimulated by the interactive nature and open discussions that take place. It is intended that they leave the journey refreshed, energized, and inspired to act. For those participating in this experience, it shows the possibilities of indeed a Brand: New Day.”
Len Schlesinger – Baker Foundation Professor at Harvard Business School. Former president of Babson College and vice chairman of Limited Brands.