Larry is a brand architect and strategist, entrepreneur, CEO whisperer, and media personality with a track record for positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving and ever-changing global business environment.
Larry founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School, now celebrating its 11th year. He and Roger Berkowitz, CEO of Legal Sea Foods, host Name Brands. This CBS Boston / WBZ-TV brand leadership podcast series showcases iconic brands and the secrets of ‘winning brands’ via live interviews with their CEOs.
A sought-after thought leader, Larry has delivered over 75 keynote speeches including commencement speaker at the Hult International Business School. He is affiliated with MassChallenge and has lectured at both the Babson College Graduate School of Business and Babson Executive Education Program.
Larry is an advisor to C-level executives and has served on boards and committees including Babson College Connect: Worldwide, ASAE & The Center for Association Leadership, The American Marketing Association, The George Washington University, and Boston Children’s Hospital.
For 20 years, his brand consultancy and marketing communications agency, Gulko & Company, engaged the Fortune 500, middle-market companies, entrepreneurial ventures, and non-profit organizations.
Larry lives and breathes brands. His vast experience, nuggets of wisdom, and entrepreneurial spirit drive the rave reviews he so very well deserves. This exhilarating BRAND: NEW DAY retreat leaves audiences with spot on brand strategies that translate into actionable competitive advantages. Larry’s unique perspective to building brands coupled with his dynamic style to engage, inspire, and entertain participants are unparalleled and make for an enjoyable and productive experience.”
LAWRENCE SIFF CEO, NEPTUNE ADVISORS AND C LEVEL COMMUNITY