Larry is a brand architect and strategist, executive coach and growth advisor with a track record for positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving and ever-changing business landscape.
He focuses on taking brands to the next level – driving brand leadership, consumer loyalty, and business growth.
Larry founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School, now celebrating its 13th year. He and Roger Berkowitz, CEO of Legal Sea Foods, host Name Brands. This CBS Boston brand leadership podcast series showcases iconic brands and the dynamic CEOs driving brand performance and business growth via live interviews.
He presents a series of CEO interviews with his popular fireside chat venues and created CEO Lounge, a series of interviews featuring leading brands.
A sought-after thought leader, Larry delivers keynote speeches, commencement addresses, and is frequently interviewed on numerous media platforms. He is a mentor at MassChallenge and has lectured at the Babson College Graduate School of Business and Babson Executive Education Program.
For 20 years, his brand consultancy and advertising agency, Gulko & company, engaged clients from the Fortune 500, middle-market companies, entrepreneurial ventures to early stage companies and non-profit organizations.
Larry is an advisor to the C-Level community, serves on boards and councils including the Babson college advisory council, ASAE & the center for association leadership, the American Marketing Association, and the George Washington University.
Larry lives and breathes brands. His vast experience, nuggets of wisdom, and entrepreneurial spirit drive the rave reviews he so very well deserves. This exhilarating BRAND: NEW DAY retreat leaves audiences with spot on brand strategies that translate into actionable competitive advantages. Larry’s unique perspective to building brands coupled with his dynamic style to engage, inspire, and entertain participants are unparalleled and make for an enjoyable and productive experience.”
LAWRENCE SIFF CEO, NEPTUNE ADVISORS AND C LEVEL COMMUNITY