BRAND: NEW DAY is a uniquely immersive company-focused brand building strategy retreat designed to rethink, reimagine, and reignite an organization’s brand — all in one powerful and exhilarating day. Built on a proven concept developed in tandem with the Disney Institute, a global leader in executive education and best practices, this one-of-a-kind experience inspires thought leadership, ignites bold ideas, and drives meaningful collaboration and lasting momentum.

This one-of-a-kind retreat brings to life the most impactful lessons learned from decades of leading successful branding and leadership sessions, proving its versatility across industries and organizations of every scale. Participants have included the PGA of America, Johnson & Johnson, NBC, Agfa, Foxwoods Resort Casino, Babson College Executive Education, Jonas Software, St. Andrews Country Club, Chamber of Commerce, Cybex International, Florida Atlantic University, Kendall Healthcare, Student & Youth Travel Association, Club Management Association of America, Barnowl Advisory Group, Port One Companies, Lando & Anastasi — demonstrating its wide-ranging relevance and impact.

Whether you’re launching a new brand, repositioning your current one, creating a new product category, crafting a brand story that truly resonates, or aligning your leadership team around a bold new vision, BRAND: NEW DAY is a powerful one-day strategic experience that sparks fresh perspective, galvanizes purpose, and supercharges your team to drive impactful growth.

AN IMMERSIVE EXPERIENCE.

What senior leadership teams enjoy most about this one-day retreat is how the day evolves. The concrete creative, strate­gic, and realistic brand-building ideas and initiatives being honed and tweaked at 5:00 pm were not even on the radar screen at 9:00 am. Attendees are engaged and stimulated by the inter­active nature and open discussions that take place during the day and they embrace the opportunity to be immersed in a deep-dive discussion that enables them to express their ideas in a guided, nonconfrontational, nonjudgmental forum.

To be competitive and strengthen your leadership position, organizations need to anticipate and adapt to swiftly changing marketplaces that affect their brands. Larry is a seasoned marketer and infectiously enthusiastic leader who shared his strategic and innova­tive brand building ideas to help us propel our business performance. With BRAND: NEW DAY, he delivers an amazing experience that inspires teams to engage in a dynamic discussion where passion runs high and new, breakaway ideas flow faster than you can imagine.”

PGA of America

YOUR TEAM. YOUR TURF. YOUR SCHEDULE.

In terms of logistics, the Babson College Executive Education Center reflects an ideal conducive setting for Boston area companies and organizations. For others, we will facilitate the retreat on your turf.

LEGIONS OF RAVING FANS.

BRAND: NEW DAY is already proven to be a most insightful, interactive, and enjoyable brand building experience. It is the beginning of a journey that can deliver remarkable results on numerous fronts.

Your leadership team will develop valuable insights and build alignment from this immersive branding and marketing experience, especially as you explore breakaway strategies to drive growth.

Please feel free to share BRAND: NEW DAY with col­leagues and business friends who understand the importance of continually transforming their brand to make it more appealing, authentic, personal, and powerful. No matter how well-known or successful you are, there is always room for improvement, to create new opportunities to drive growth to new heights.

One day can make a difference. Schedule a meeting to discuss how our brand-building retreat can drive business performance, customer loyalty and revenue growth to the next level.

LET THE NEW DAY BEGIN.

Your one-day journey, a one-of-a-kind interactive experience will focus on:

• Building best-selling brands
• Your brand portfolio umbrella
• Identifying levers that drive value creation
• Defining the business you’re really in — and what consumers are truly buying from you.
• Building brand leadership, igniting customer loyalty, and supercharging growth
• Creating a brand voice that’s authentic, relevant and sparks an emotional connection
• Bold and disruptive marketing innovation
• Owning a space that’s meaningful and memorable in the mind of the consumer
• Dominating a product category
• Vision — trend spotting, trendsetting, and leading through a sharper lens
• Unlocking new markets and expanding/contracting brands
• Attracting, retaining and building your most valuable customer relationships
• Delivering on your brand promise
• Choreographing a remarkable customer experience
• Navigating the competitive landscape to seize growth opportunities
• Organic growth vs. the value of strategic partnerships
• Creating brand ambassadors and key spheres of influence
• Doing good — being recognized as a purpose-driven brand